Monday, September 20, 2010

Recap: 57th St. Children's Book Fair 2010

It was a bit chilly on Sunday but people still came out to attend the 57th St. Children's Book Fair. It was my first time attending so I was a bit nervous on what to expect. I heard someone say it was one of Hyde Park's biggest events and it did show. They had a nice balloon archway to greet you and stage performers and a parade to kick things off.

My brother and his family came down to see me. My niece is super cute and she was dancing to the music they had playing at the festival. Also my coworker came down with one of her friends to see me and they told me how amazing the 57th St. Books was.

As an exhibitor at the event I'd have to say it was a bit underwhelming. The key reason being location, location, and location. The entire event was a stretch along 57th St. and Kimbark Ave. and if you looked at it from above it was kind of a reverse L shape. I was one of the last tables on the end, a bit further from where the main intersection and balloon archway. 57th St. Books being at the central tip obviously drew the most traffic.

Being where my table was, I missed a majority of the people coming in and got a lot of people coming on there way out who have already purchased for the day.

I still made a good chunk of change just a little less than I'm used to. It was a good experience and I was able to talk to some fellow exhibitors and the locals about my books. With the amount of kids that showed up and it being a book fair, I was expecting to connect with the audience instantly. It was not the case, and it seems the comic-con crowd is really where I fit. It doesn't hurt to reach out to a different market. Hopefully with all the business cards and mini one-on-ones I did, I'll see a spike in online orders.

After the fair, Nicole and I checked out that 57th St. Books and it was an impressive book store. There are about five rooms filled wall to wall with books. It was like a cave with each room descending further and further back. If you are ever in the Hyde Park area, you should certainly check out that store. It was hard to walk away and not buy anything. Our post fair dinner was at Giordano's and we ended the night with a trip to Family Video. It was quite the Sunday.

Until the next show!

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